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Creativity Research Group

Advancing knowledge of actualizing creative potential in contemporary work contexts

The Creativity Research Group (CRG) explores how creative potential can be understood, developed, and activated in today’s work environments. Our research focuses on creativity in organizational contexts, ranging from individual cognitive processes, styles, and practices to team dynamics and organizational spaces and work environments.

By examining creativity in context of hybrid work and human-AI-collaboration, we investigate how technological change, new forms of work, and evolving organizational structures shape the conditions for creative work. Through this interdisciplinary lens, we contribute to advancing knowledge at the intersection of organizational behavior, human resources and innovation management.

Key Research Areas & Contributions:

Creative Spaces in Hybrid Work Contexts

Journal Publications (peer-reviewed)

• Kurzmann, A., Hoßbach, C., & Neyer, A.-K. 2025. Switching Between Different Spaces of Stimulation and Focus: Steering Idea Work in Hybrid Work Settings. In A. L. Oliver, J. Sydow & P. Cohendet (Eds.), Spaces for Creativity and Innovation Within and Across Organizational Boundaries (Research in the Sociology of Organizations, Vol. 91): 205–224. Leeds: Emerald Publishing Limited. DOI: https://doi.org/10.1108/S0733-558X2025000009102   

Contributions at Conferences

• Kurzmann, A., Hoßbach, C., & Neyer, A.-K. 2025. Navigating Hybrid Work: Exploring the Cognitive Dynamics of Workplace and Domain Switching. Paper presented at the 19th Research Colloquium on Innovation and Value Creation (May 22-24), Wels, Austria.
• Kurzmann, A., Hoßbach, C., & Neyer, A.-K. 2024. Switching between stimulation and focus? Exploring spaces for creativity in hybrid work contexts.Paper presented at the 18th Research Colloquium on Innovation and Value Creation (April 18-20), Erfurt, Germany.
• Kurzmann, A., Hoßbach, C., & Neyer, A.-K. 2023. Switching between places for creativity: Rethinking the idea journey in the context of hybrid work. Paper presented at the EGOS Colloquium (July 06-08), Cagliari, Italy.
• Kurzmann, A. & Hoßbach, C. 2023. Switching between places for creativity: How does hybrid work influence idea exploration and exploitation? Paper presented at the 17th Research Colloquium on Innovation and Value Creation (May 04-06), Milan, Italy

Research-Practice Transfer

• Wolf, S.M., Hoßbach, C., & Kurzmann, A. 2025. Kreativität in hybriden Arbeitswelten fördern: Die Rolle von individueller Autonomie. HR Insights, Vol. 7. DOI: http://dx.doi.org/10.25673/119155   

AI-augmented Creative Processes

Journal Publications (peer-reviewed)

• Hoßbach, C., & Isaksen, S. G. (2025). AI‐augmented approaches to creative problem‐solving: A metacognitive perspective. Creativity and Innovation Management, 34(4), 854-869. https://doi.org/10.1111/caim.70003   

Contributions at Conferences

• Müllner, C. & Hoßbach, C. 2024. Exploring hypothetical and real-world applications of GenAI in creative problem-solving processes. Paper accepted for presentation at the annual R&D Management Conference (June 10-12), Stockholm, Sweden.
• Müllner, C. 2024. Beyond Binary Choices: Exploring the impact of experiences and individual differences on intention to use AI in creative processes. Paper accepted for presentation at the annual conference of the European Academy of Management (June 26-28), Bath, England.
• Müllner, C. & Neyer, A-K. 2025. Ko-Kreativität auf dem Prüfstand:Ein multimethodischer Ansatz zur Untersuchung der Mensch-KI-Interaktion bei kreativen Problemlösungsaufgaben. Paper presented at the 8th Qual.met Symposium (September 11-12), Innsbruck, Austria.

Research-Practice Transfer

• Müllner, C., Hoßbach, C., & Geldmacher, J. 2024. Kreative KI-Werkzeuge für den Arbeitsalltag? Eine Nutzerperspektive. HR Insights, Vol. 5. DOI: http://dx.doi.org/10.25673/116901   

Current Activities and Calls for Papers

EURAM 2026 (Kristiansand): Track ST06-08 Managing Creativity for Innovation

Over the last decades, scholars accumulated a vast body of knowledge how we can best attract, select, and develop creative people, deliberately manage creative processes, and create organisational work environments that nurture creativity. Yet, most of the existing knowledge relating to these issues is fragmented across multiple disciplines and mainly evolved in traditional workplaces. Today, organisational creativity faces new challenges linked to new technologies, ways of working, and forms of organising that make it necessary to advance our understanding of creativity both conceptually and empirically.

• Submission Deadline: January 7th, 2026
• Notification of Acceptance: March 5th, 2026
• Conference: 16-19 June 2026, University of Agder, Kristiansand (Norway)
• Full Track Description: https://conferences.euram.academy/2026conference/download/st06_08-managing-creativity-for-innovation/   
• Further information about EURAM: https://conferences.euram.academy/2026conference/   

Journal of Business Economics (Special Collection): Navigating New Frontiers of Organizational Creativity in a Digital Economy

Artificial intelligence and new ways of working are transforming how creativity unfolds in organizations. This special collection explores the emerging frontiers of organizational creativity in the digital economy, focusing on how AI democratization and hybrid work reshape creative processes, roles, and environments. The call welcomes conceptual, empirical, and interdisciplinary contributions—particularly from business administration and economics, with links to psychology, sociology, and information systems. Both quantitative and qualitative research, as well as theory-building reviews, are encouraged.

• Submission Window: ongoing
• Guest Editors: Anne-Katrin Neyer, Christian Hoßbach, Alwine Mohnen, Ignasi Capdevila
• Full Call: https://link.springer.com/collections/gjajdcaahc   

Research Group Members

• Dr. Christian Hoßbach (Research Group Leader)
• Prof. Dr. Anne-Katrin Neyer
• Anne Kurzmann
• Christopher Müllner

Contact

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